Inside Beverage Works
The Beverage Works is the pulse of all things Red Bull in one of the most naturally energetic markets in the world: New York City, Long Island and New Jersey North of Route 73. For nearly a decade, The Beverage Works has devoted its operations to this legendary beverage, ensuring its 24/7 availability for nearly 18 million consumers.
With sophisticated and large warehouses strategically located in Farmingdale, NY, Pier 8 in Brooklyn, as well as Fairfield and Wall, NJ, this powerhouse operation works out of a total of 131,000 square feet of warehouse space, owns a fleet of over 100 trucks and employs 300+ drivers/sales/on-site service personnel, as well as managers, supervisors and administrative assistants. The headquarters is located in Wall, housing the executive operations.
But The Beverage Works is more than outstanding staff, operational proficiency and sophisticated warehousing and distribution operations — it is the regional engine that drives the Red Bull lifestyle. The company is further distinguished by its commitment to giving back to the communities it serves and to the environment.
The Beverage Works donates product to soup kitchens in inner cities in its territory, and is extensively involved in regional golf outings that sponsor charities. In 2008, the company launched a green initiative throughout its entire operations and is seeking ways to convert its fleet from diesel to natural gas.
Dedication to Red Bull and Its NY & NJ Customers
The Beverage Works’ success is astounding but not unfathomable. It is based on the premise and practice that good business leaders need to be people oriented and operate with complete integrity and ethics. They need to want to succeed and hold the stance that they will never be satisfied with present results regardless of how successful the company is.
Based on this philosophy, The Beverage Works taught its management staff that the real measure of success is the ability to manifest your talents through others, which multiplies and impacts the entire organization.
Into the future, The Beverage Works will continue to steward the world’s favorite natural energy drink, promote the various Red Bull festivals and events, and empower the communities within which it operates.