President's Message
The Beverage Works…
A handful of us started this company over a decade ago. Our drive was based on the principle for which this company has been named. We have had the tremendous privilege of building a team and watching this product grow. From our first case sold in April of 2000 we have evolved, now being acknowledged as the largest Red Bull Distributor in the World. Every one of us has been an integral part of the growth of TBW. We believe in Success through Service and in empowering our people to achieve their goals by providing them with the tools and direction necessary for success.
Our company has experienced so much since its inception. TBW was faced with the task of building a sales force that would dominate the most diverse territory in the world, merchandising an unknown product into a household name. Bearing strength through adaptation, we have met every obstacle as opportunity. A varied marketplace demands special strategies and based on those needs we have built our lineup. Large Format, On-Premise, and Non-Traditional sales teams joined ranks with our Direct Store Delivery Off-Premise sales force to solidify control of our market.
From food services and health clubs and neighborhood delis to national chains, our rolling fleet is steering towards efficiency to accommodate our shifts in practice. As TBW developed to meet the demands of a growing market, the Red Bull Brand matched our efforts with its addition of a Sugar Free line, as well as a foray into multipacks and varying package sizes. Competition comes and goes, keeping constant our focus to stay #1 in the Energy Drink Category, sidestepping complacency, meeting adversity head on.
Red Bull continues to be the motivating force in pioneering action sports and has recently moved aggressively towards many major sports venues such as Soccer clubs, Hockey teams, NASCAR, and other motorsports.
We are proud to announce that we have recently taken over the Red Bull distribution for seven New York counties in the Catskill and Hudson Valley regions — Dutchess, Putnam, Westchester, Ulster, Sullivan, Orange and Rockland.
I welcome you to our new and improved website. If you are here for employment, I wish you the best of luck. Enjoy the site and feel free to offer any suggestions. TBW urges you to be active contributors and avid participants in a world that is forever changing.
My best wishes,
Mark Ponsiglione
President
The Beverage Works NY, Inc.