The BEVERAGE WORKS                       

         A Message from the President        

We began in the beverage industry years ago with a mission to become New York and New Jersey's premiere, independent new age/alternative beverage distributor.  In a mere 20 months, we grew from five employees to forty, with branches in both New York and New Jersey.  Now, fully focused on the Red Bull product, we will grow into Westchester and Fairfield County Connecticut as well.

Our success is astounding but not unfathomable.  It's a model any small business would do well to follow.  Good business leaders need to be people oriented.  First and foremost they need to have great integrity.  They need to want to succeed.  We can never be satisfied with present results regardless 
of how successful we might be. 

We taught our management people that the way to be really valuable to an organization is not by what they themselves can accomplish, because no one can do more than a certain amount.  The real measure of success is whether or not you are able to manifest your talents through others.  That multiplies and impacts the entire organization, and our people are very good at that.

Finding good people may sometimes seem like a challenge, but it's really a matter of being a business that attracts quality people.  Employees want to work for a company they believe in, and they want to share in that company's success. Good people who are capable and who want to do well love playing for a winner.  They like being part of a company that achieves very positive results.

When you pick the right people you give them their marching orders: the overall scope of what you are trying to accomplish.  And then you get out of their way and support them in ways that guarantee their success. 

The Beverage Works has a solid core of salespeople: up-and-down-the-street (off premise), on premise, and chain merchandisers that have systematically been taught the Red Bull philosophy. 

The Beverage Works is responsible for the handling and direct delivery of all Red Bull product within the New York Metropolitan Area.  No subs, no jobbers, no mass merchandisers, just our own direct employees delivering Red Bull and merchandising all establishments with the care and passion the brand deserves.

On behalf of the entire team, we hope you will consider a career with The Beverage Works.  Take pride and enjoy working for us and representing the Red Bull Energy Drink.

Sincerely,
 

Gerald Ponsiglione
President

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